Sports & Entertainment Marketing

  • This course is recommended for students pursuing a future in sports and/or the business world. This highly interactive course will enable students to engage their creative side while learning how to market a team, a sports figure, a product/service and most importantly, how to market themselves.  New trends in Marketing will be explored.  Emphasis will be placed on all aspects of marketing including: ethical behavior, planning, consumer behavior, product research, e- commerce, advertising, and communication. Students will frequently engage in individual/group activities and writing assignments in addition to utilizing the Web to explore and research existing companies.